DIGITAL RHETORIC





1. How does persuasion work in online communication? How are the rhetorical strategies of persuasion deployed in online spaces?
  • In online communication, there are four basic qualities, which are: Speed, Reach, Anonymity, and Interactivity. Speed enables communication online to be casual, Reach enables for online posts and texts to be easily accessible with a wide reach to the public, Anonymity enables people to explore and experiment with ideas, and Interactivity enables instantaneous feedback and widespread avenues for discussion. With  these four qualities in tandem, creating persuasive text through the online mediums is made possible. These four basic qualities also allow for Ethos, Pathos, and Logos to be deployed in online spaces. These 3 rhetorical strategies are deployed through text posts, websites, forums, and the like.


2. How do computer programs function as persuasive technology?
  • Computer programs serve as persuasive technology by being a tool, a medium, and a social actor. Computer programs are a tool by simplifying the work and processes that involve the dissemination of information. Computer programs also are used a medium for recreating situations, environments, and objects. Lastly, computer programs are social actors through physical, linguistic, psychological, and social cues.


3. How do the processes of identity and community formation on social media affect rhetorical practice online?
  • Identity formation has a similar process to the traditional concept of ethos – building knowledge on a person’s reputation and creating important and ongoing performance of the self.


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