ME, MEDIAN AND MY MODE

    "THE USE OF THE TRADITIONAL/MODERNIZED MEDIA AND MY EXPERIENCES OF IT"

     As we have been immersed in this modernized world, lots of things regarding communication have been emerged. There are four types of media that 21^st Century learners have been used until now. In my experience, I am only using the three types of media such as the print media (newspapers, magazines), broadcast media (radio, television) and the internet. Why am I used to read newspapers and magazines? Why am I used to listen radio and watch television? Well, it’s just because my parents told me about these kind of useful things in life even though we are so much modernized today but still they keep on telling me that reading newspaper is so much fun that I could know about the happenings of today, looking and scanning on magazines could have helped me for such some trivial things were there. As a 21^st Century learner, I only used the internet for fun and at the same time for learnings. I did use the internet whenever I am bored enough with the traditional types of media because it’s also a little bit boring reading news for the whole time, watching movies and etc. on television for an hour. As an internet user for almost 6 years, I have already experienced many types of unpleasant things on the Internet such as nude photos that have been sent on me coming from an anonymous person, scandalous rants on Facebook using my fake account, and many more. The most addicted type of media that I used to every single minute and hour is the Facebook and I think also that I’m not the only one. Why Facebook? It’s simply because Facebook is the most dominated site that have been used by ¾ of the population in the whole world. Also because I can easily express my emotions there, I can easily post what I felt right now, I can simply keep on scrolling until I can find a meme that can make me smile a bit. Why we post, like, comment, react on social media? It’s not news that we love to talk about ourselves. Humans devote about 30–40% of all speech to talking about themselves. But online that number jumps to about 80% of social media posts. That’s a huge jump! Why? Talking face-to-face is messy and emotionally involved–we don’t have time to think about what to say, we have to read facial cues and body language. Online, we have time to construct and refine. This is what psychologists call self-presentation: positioning yourself the way you want to be seen. The feeling we get from self-presentation is so strong that viewing your own Facebook profile has been shown to increase your self-esteem. What’s also interesting for marketers is that the most prominent way we tend to work on self- presentation is through things—buying things and acquiring things that signify who we are. Why do we share? If we like talking about ourselves so much, what would make us share something of someone else’s? Passing information on is an impulse that we’re hard-wired with. Just the thought of sharing activates our brain’s reward centers, even before we’ve done a thing. Self-presentation, strengthening relationships. First, it comes back to our own self-image: 68% of people say they share to give others a better sense of who they are and what they care about. But the biggest reason we share is about other people: 78% of people say they share because it helps them to stay connected to people. Experiments have shown that the best predictors of contagious ideas in the brain are associated with the parts that focus on thoughts about other people. This means content designed for social media doesn’t need to appeal to a large group or an average group. It just needs to appeal to a specific person. And when we share the right type of content, we gain social currency—our stock goes up. 62% of people say they feel better about themselves when people react positively to what they post on social media. Why we like? Facebook, with more than 2 billion monthly active users is a great example of a platform where people love to like. In fact, since Facebook implemented the “Like” button, it has been used more than 1.13 trillion times, with that number growing by the day. We do this because we want to maintain relationships. When we favorite and like each other’s posts, we add value to the relationship, and reinforce that closeness. We also create a reciprocity effect. We feel obliged to give back to people who have given to us, even in a small way. We want to even up the scales. A sociologist sent Christmas cards to 600 random strangers and received 200 in return. That’s the power of reciprocity. You see reciprocity on Instagram as well, where receiving a tag or direct message makes you feel compelled to send one back. And anytime you receive a like on your profile, you’ll probably feel a little pull to reciprocate in some way, whether it’s by sharing something in return, signing up for an email list, etc. Why do we make comments? Most marketers tend to think conversations with customers are hugely important. That engagement—interacting as much as possible—is what builds long-term advocacy. So it’s surprising to find that customers don’t feel the same way. A survey of more than 7,000 consumers found that only 23% said they have a relationship with a brand. Of those who did, only 13% cited frequent interactions with the brand as a reason for having a relationship. Consumers said shared values were a much bigger driver for a relationship than lots of interaction with a brand. This is not to say that comments aren’t powerful. In fact, they can be incredibly so—there’s a phenomenon known as shared reality that says our whole experience of something is affected by if and how we share it with others. 85% of us say reading other people’s responses on a topic helps us understand and process information and events. Here are the list on how advantageous Internet is: Information, knowledge, and learning and as mentioned earlier, the Internet contains an endless supply of knowledge and information that allows you to learn about almost any topic or question you may have. Using a search engine like Google, you can ask virtually any question and find a web page with an answer to and information about that question. There are also millions of videos on sites like YouTube explaining various topics, and even online courses to help teach you about many different subjects. Connectivity, communication, and sharing / Voice over Internet Protocol (VOIP) wherein the past, it would take days and sometimes even months to receive a letter from someone else. Today, with the Internet, you can send an e-mail to anyone in the world and often have it delivered in less than a minute. Other forms of communication, such as chat and VOIP, also allow you to have instant communication with anyone in the world. Online forums are also places where people who share common interests can connect and talk about what they enjoy, or ask questions of other experts in the field. Address, mapping, and contact information, with the help of GPS technology, the Internet can help map and direct you to almost every place in the world. You can quickly route to your location or find businesses in your area that may sell or provide you with a service you need. Today's search engines are also smart enough to know your location and help give you the most relevant searches for your area. For example, if you need a plumber and search for "plumber," you'll get a list of local plumbers in your area. Banking, bills, and shopping - the Internet provides access to your bank account to view the balance, make transactions, and send money. Also, many services enable you to view and pay bills electronically. Online shopping is another huge advantage of the Internet, giving people the ability to find products of interest and buy them without having to visit a store. The Internet provides easy access to compare prices between companies, and even see what others think about a product through online reviews to help make better purchasing decisions. Making money online - If you are a business or want to sell products and services, the Internet is a perfect place to sell most goods. Because anyone in the world with Internet access can find your website, you have access to more potential customers than you ever could with a local retail store. The Internet is always on and always available, which means you have the potential of selling goods every day at all times. The Internet also gives businesses the ability to advertise their product or service to everyone in the world or specify an exact demographic they want to reach. Collaboration, work from home, and access to a global workforce. The Internet is the perfect place to work with other people from around the world. There are several online services to work with people around the world, and with an almost instant communication, it can even make producing new products and services faster. Donations and funding - with access to a much wider audience, anyone with an Internet connection can quickly donate to their favorite charity or help fund projects and ideas that interest them. Also, those looking for charity can find many online services that help make it easier to help donate or support their causes. Entertainment - the Internet gives everyone access to an endless supply of entertainment, with access to watch videos, watch movies, listen to music, and even play games online. An Internet connection provides many people with the ability to work from home or have a virtual office. Today, many businesses allow their employees to work from home using their computers and Internet connection. Working from home can help save people money by not having to pay for child care, and save them money and time by eliminating the daily commute to and from work every day. If you are a business that needs employees, many services online can give you access to people looking for a job all around the world. Being able to hire someone from another part of the country or world allows access to a wider talent pool and may also allow for a cheaper rate. On the other hand, here is also the list of how disadvantageous Internet is: Cyber Bullying - If you’ve been on the Internet long enough, chances are you’ve been victim to cyber bullying at least once or more in your lifetime. Cyber bullying is a serious crime that is usually ignored by most, due to the simple fact that it is “virtual” and not physical. But little do people know it almost has the same consequences as physical bullying, as it is the most common cause linked to depression, leading to suicide. Everyone has a smartphone these days that allow them to stay connected to the Internet all the time, which makes it very easy to be exposed to Cyber Bullying. Here are some ways it can take form in: defamation, discrimination, manipulation, abusive language. Cyber Bullying usually takes place on social network platforms such as Facebook, Twitter, Instagram, AskFM, YouTube etc. where you’d easily be able find people who won’t miss a chance to bully someone.  Being exposed to hackers, viruses & identity theft - As not everyone in the world is technical, it can be easy for hackers to hack a non-technical person without him or her noticing at all. You may have already been told before, being present on the Internet is a very risky job and may sometime result in some mishappenings where hackers can manipulate you into downloading a fishy file and gain access to all your private data. In order to beat a hacker, it’s important that you learn a bit about cyber security and how you can protect yourself from it. One of the most common hacking that is done is on Facebook or other social networks, to gain access to personal data or conversations to learn more about the victim – with the ultimate desire to steal their identity. Before downloading any file or opening a suspicious link, make sure to verify its authenticity. Sometimes that can be hard to do, hence to be safe make sure you’ve a good anti-virus installed on your computer. If you want to be extra safe, make sure you’ve 2-3 anti-viruses installed. Pornographic and violent images In our digital age, there is a nearly an infinite amount of content on the Internet. While there are amazing resources, such as Wikipedia, less desirable content also exists. Consequently, users can accidentally come across violent or pornographic images that they may not want to view. Addiction, time waster, and causes distractions - surfing and playing games on the Internet can quickly become very addictive. Doing so can lead to spending a lot of frivolous time on the Internet, instead of doing something productive. On this same note, the Internet can hamper workplace productivity as well. Never being able to disconnect from work - the Internet is great for giving its users the ability to work from anywhere. However, you may be expected to be available to work at any time of the day, even if you had not previously agreed to be available. For example, you may be at home and get a notification that you have received an important work-related e-mail and then end up working on the content of that e-mail without getting paid. Identity theft, hacking, viruses, and cheating - with access to billions of computers, computer hackers and malicious users can hack accounts and steal personal information that could be used for identity theft. The Internet also connects all computers to each other, so hackers can scan millions of computers and quickly identify what computers are vulnerable to attack. Humans as we are,  we used the internet as our greatest way of discourse but it is also used as the deadliest weapon among humans.